FeedSirenFounding access
Error code library

Google Merchant Center errors, explained.

What each disapproval means, why it happens, and how to fix it — in plain English, without the panic.

Price & availability

price_mismatchMismatched value (page crawl): priceavailability_mismatchInaccurate availability: feed and landing page don't matchpreemptive_item_disapprovalPreemptive item disapproval (price or availability)automatic_item_updates_priceAutomatic updates: mismatched pricemismatched_strikethrough_priceMismatched strikethrough price (page crawl)invalid_sale_priceInvalid sale price

Landing pages & crawling

landing_page_errorLanding page not workingproduct_page_unavailableProduct page unavailable (404, redirects, or server errors)robots_txt_blockedPage not crawlable due to robots.txt

Images

image_link_brokenUnable to show image (broken image link)image_too_smallImage too smallimage_too_genericImage too generic (placeholder or logo instead of product photo)low_image_qualityLow image qualitypromotional_overlay_on_imagePromotional overlay on image (text on image)

Product identifiers

missing_gtinLimited performance due to missing value: GTINinvalid_gtinInvalid GTIN in unsupported formatincorrect_product_identifierIncorrect product identifier (identifier_exists set to false)sku-in-gtinInvalid GTIN: internal SKU or shop barcode in the gtin field

Policy & account

policy_violationMerchant Center policy violation (warning or account suspension)misrepresentationAccount suspended due to misrepresentationdangerous_productsDangerous products policy violationadult_oriented_contentAdult-oriented content flagged or restricted

Product data quality

excessive_capitalizationExcessive capitalization in product titlespromotional_text_in_dataAdditional or promotional info in title or descriptionmissing-apparel-attributesMissing value: size [size], color [color], gender [gender], age group [age_group]

How-to

channel-is-not-the-feedYour Shopify or Shopware admin is not the feed Google sees

Shipping & tax

missing_shippingMissing shipping costs (missing value: shipping)incorrect_tax_informationTax setting issues for products targeting the US