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misrepresentationDisapproval

Account suspended due to misrepresentation

Misrepresentation is Google's policy against misleading shoppers or lacking transparency — hidden business identity, unavailable promotions, hidden charges, or unrealistic claims. It's one of the most common reasons for full account suspension, and reinstatement requires fixing the root causes before requesting review.

Common causes

  • ·Inconsistent or missing business information (legal name, address, phone, email) across the site
  • ·Missing or hard-to-find shipping, return, and refund policies
  • ·Hidden charges — fees or membership costs only revealed at checkout
  • ·Promoting products or deals that aren't actually available
  • ·Unrealistic claims (e.g. miracle cures, extreme results)

How to fix it

  1. 01Audit the site for transparency: consistent business name and contact details, linked shipping/return/refund/privacy policies, working HTTPS checkout
  2. 02Remove placeholder text, broken links, and any offers or promotions that aren't real and current
  3. 03Make all costs visible before checkout — shipping, fees, and any recurring charges
  4. 04Align your Merchant Center business information with what the website shows
  5. 05Request a review once everything is genuinely fixed; account reviews typically take at least 7 business days, and repeated failed appeals trigger cooldown periods

Checked against Google's documentation: Google Help 1 · Google Help 2

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