← Error code library
invalid_gtinDisapproval

Invalid GTIN in unsupported format

One or more submitted GTINs aren't formatted correctly. Valid GTINs are 8, 12, 13, or 14 digits, contain only numerals, and pass GS1 check-digit validation. Affected products are disapproved until corrected.

Common causes

  • ·The value contains characters that aren't numerals (letters, spaces, dashes)
  • ·Too many or too few digits — GTINs are 8, 12, 13, or 14 digits
  • ·A mistyped digit failing check-digit validation
  • ·A made-up or internal SKU submitted in the gtin field

How to fix it

  1. 01Take the GTIN from the product packaging or the manufacturer's data — never invent one
  2. 02Verify questionable values with a GS1 check digit calculator
  3. 03If the product has no GTIN, remove the value and set identifier_exists to false instead of padding a fake number
  4. 04Fix affected items in 'Needs attention' or in your source data and re-upload; changes take 24–72 hours to reflect

Checked against Google's documentation: Google Help

Next time, hear about it first

FeedSiren watches your Merchant Center account and sends one clean alert when errors like this appear.

Claim founding access

Related error codes